how can i market my Loose product? like gems, color stone?

monts_monts asked:


Scenario 1 - I am a company that is selling loose stones (example -gems, diamonds, color stones) things like that. I have to market the product so people know that we sell loose stones. I made postcard but not that much replay back. I tried calling customers and also called small line store to see if they need some loose stones. What should I do to get in more business? How would I do the marketing?

I have this class problem …. So needed little help…we did come up with few ideas but prof didnt like…….


One Response to “how can i market my Loose product? like gems, color stone?”

Tim A on December 16th, 2010 5:49 pm:

It really depends on your business model. You need to decide where you’re going to sell these stones. If you choose to sell internationally, I’d recommend setting up a website or just selling them straight up on eBay.

The advantage to the website would be that it establishes you as a business interested in long-term relationships with customers. That means they’ll come back.

Another idea you may want to throw around is creating a blog where you talk about how to identify valuable gems, etc. Maybe even show pictures so visitors can see for themselves what makes one gem worth money and another not. You can then make a link from your blog to your website where you have the gems for sale. It could work.