yes it works out cheaper to buy diamonds online. not to mention the fact that online you make your choice without interference from the merchants as would be the case if you went to the jewelers.
i found good advice about buying diamonds online on this website:
As i see, all of the goods purchased on web store are cheaper than the real store. 
If the web seller is honest and has a good reputation.
for sure. go to they have amazing deals and you can even see it first in their NYC showroom
For starters, the most important thing to consider when shopping for jewelry online is the reputation of the online merchant. You can definitely save money online, but you don’t want to end up with something you did not expect.
So check out trusted online merchants like Jewelry Television or any other merchant that has been around for a long time. They even have a user generated rating forum where people give unbiased reviews of their purchases. This kind of transparency is crucial and you can quickly tell if what you see is what you get.
Finally, by shopping online, you can take advantage of additional discounts and promo codes that can be found online. JTV as an example has just come up with a “pay later’ option. They also have 10% off coupons or free shipping codes to save even more on your purchase.
Yes, ordering diamonds online is cheaper compared to a jewelry store. Generally, online stores feature lower prices because they don’t have the overhead of renting a pad in a strip mall, high electric bills, and a staff of sales people.
B2C Jewels